ELEVATE EVERYDAY WOMEN BY
Objective / To create the rebranding project that first aims to identify the essence of a dying brand, and then transform it by providing a brand new direction. Thus, the objective is to achieve the transformation without losing touch with the concept of the brand.
Approach / In order to stay relevant in the increasingly diverse and collaborative world, I expected the all-new Max Factor to help women to become glamorous from inside out. Therefore, the new brand's color palette includes black, white and gold to represent the independence and glamor of modern women. I also created some graceful brush strokes to represent the character of the brand.