/

04

EMPHASIS ON

QUALITY, EFFICIENCY,

AND SUSTAINABILITY

Objective / The European office furniture brand National values quality, reliability, safety, sustainability, productivity, and style in the products. They are devoted to offering good quality furniture at a better value and with shorter lead times. Thus, the objective was to redesign the CSR report for National, keeping two things in my mind: their brand values and brand intention.

Approach / National places emphasis on quality, efficiency, and sustainability. Thus, I used high–quality paper to print the CSR report, and the binding was side–sewn. In order to adapt to the efficiency of the brand, I added labels to facilitate reading. But the books with the added labels can be easily damaged, so I made a packaged file bag with 100% recycled paper to protect the CSR report.

Email / 

xujianda92@gmail.com

Mobile /

+1.415.741.6839

Connect / 

  • Black LinkedIn Icon
  • Pinterest
  • Instagram

© 2019 by Queenie Xu