ENSURE THE SAFE
OF FEMALE RIDERS
Objective / Identify a problem personally experienced and design one app to solve this problem. I have some friends that enjoy bike touring, but most of them are male, so I did some research and figured out most women are scared of bike touring due to safety. Thus, I wanted to ensure the safety of female riders.
Approach / Since the audience of the app is all female, the designs are based on the female perspective. I chose pink and blue and used a lot of gradients in the visual system. All the functions and interfaces are designed based on user testing by a large number of female users aiming to create a safe and friendly travel brand effect.