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03

ENSURE THE SAFE

JOURNEY 

OF FEMALE RIDERS

Objective / Identify a problem personally experienced and design one app to solve this problem. I have some friends that enjoy bike touring, but most of them are male, so I did some research and figured out most women are scared of bike touring due to safety. Thus, I wanted to ensure the safety of female riders. 

Approach / Since the audience of the app is all female, the designs are based on the female perspective. I chose pink and blue and used a lot of gradients in the visual system. All the functions and interfaces are designed based on user testing by a large number of female users aiming to create a safe and friendly travel brand effect.

Email / 

xujianda92@gmail.com

Mobile /

+1.415.741.6839

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© 2019 by Queenie Xu